Practical, no-fluff notes on design, writing, imagery, and careers, from the work we do every day.

Most resumes are filtered out by software before a recruiter ever sees them. Here is how applicant tracking systems really read your resume, and how to write one that gets through.
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The quality of what you get back from a creative studio depends heavily on the brief you send in. Here is what a good one contains, and why it saves everyone time.
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There is a quiet, slightly uncomfortable truth about websites: most people decide whether to stay or leave before they have read a single sentence....
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A cover has one of the hardest jobs in design. In a thumbnail the size of a postage stamp, on a crowded online shelf, it has to stop a scroll, signal...
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Somewhere in almost every family there is a box. Inside it are photographs that are slowly disappearing, edges curling, colours bleeding to amber, a...
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There is a common misunderstanding about ghostwriting: that it means someone else inventing thoughts and putting your name on them. Good ghostwriting...
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It is easy to think of proofreading as a finishing nicety, the polish you add if there is time. In reality, errors in public-facing text do...
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AI chatbots are having a moment, and like most moments, it comes with a lot of pressure to join in. Before you do, it is worth asking a plainer...
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